Career Journey

Over the years, I’ve led e-commerce transformations and digital marketing strategies for a range of companies. Below are some highlights of the work I’ve done to drive revenue growth, improve user experiences, and scale online businesses.

🔹 Marketing Manager – The Electrical Counter (2021–Present)

• Scaled online sales for an 83,000+ SKU e-commerce platform.
• Led a Magento migration, improving performance & conversion rates.
• Managed a £220K annual ad spend for Google, Microsoft & Meta.

🔹 Director – AudioMart PTY LTD (2016–2021)

• Grew e-commerce revenue by 440% through data-driven SEO & PPC.
• Built and led a cross-functional digital team.
• Implemented automation to streamline customer engagement.

🔹 Managing Director – Sound and Light City (2002–2016)

Spearheaded digital marketing strategies that doubled revenue year-over-year.

Developed a thriving online & retail business with an omnichannel approach.